02
About
[A–L / 04]An artistic exploration with Orac Belgium into how AI can become part of the brand's creative processes. The launch of Ledge, a new architectural cornice, served as the testing ground: how far can generative models go representing a real product without losing accuracy?
©FLW LabsFL–003
PROMPT FOR SENSATION
NOT FOR SPECIFICATION
NOT FOR SPECIFICATION
[FLW.SYS]/PILLARS
LIGHTNESS · LIGHT AND SHADOW
SURREALISM · MATERIAL INNOVATION
SURREALISM · MATERIAL INNOVATION
FOR ORAC, BELGIUM✳+
We began where most AI explorations begin: training a LoRA on Flux to reproduce Ledge with precision. It failed. The model could not grasp the stepped profile or the exact proportions. So we stopped asking AI to replicate and started asking it to interpret: multimodal systems fed with the product as reference, prompted for what we wanted to feel rather than what we wanted to see.
LORA_01 · FLUX✕ DISCARDED
LORA_02 · FLUX✕ DISCARDED
FIG.02 · LEDGE IS LIGHTNESS · FINAL FILM[D–I / 05] 9:16
FIG.03 · MATERIAL STUDY 244EXPLODED · 20/70/10
FIG.04 · CHROMATIC 88PRISM · LEAF SHADOW
FIG.05 · VEIL TEST 45SHEER OVER PROFILE
FIG.06 · CLOSE-UP 34MACRO · SILK ON EDGE
FIG.07 · MATERIALITY 784:5
FIG.08 · MATERIALITY 994:5
FIG.09 · LIGHTNESS 2344:5
FIG.10 · SUBSTITUTIONSWAP OBJECT · KEEP SCENE
FIG.11 · LEDGE LIGHTING 76WARM PASS · CURTAIN
FIG.12 · SURREAL LIGHTNESS 234PINK ROOM · VEIL
FIG.13 · SPACES FRONT 6[FULL / 06] DAYLIGHT · CURTAIN WALL
FIG.14 · SURREAL SPACES 87NIGHT LIBRARY
FIG.15 · SPACES 2316:9
FIG.16 · SURREAL SPACES 7716:9
FIG.17 · MOTION 45LIGHTNESS EXPLORATION
FIG.18 · MOTION TEST 3LIGHTNESS
04
Credits
[A–L / 08]/ CONCEPT + PROMPT DESIGN
FLOWNERS
/ CLIENT
ORAC · BELGIUM
/ PRODUCT
LEDGE
/ YEAR
2026