Urban Canvas.
A homage to the urban culture of each destination: monochrome architecture hit by saturated primaries, grunge marks and kinetic type, animated at a stop-motion pulse.
Not a screen with videos on it: an operating system for the atmosphere. AI-generated content, written into visual pillars that follow the life of the hostel from first coffee to last call.
Amistat needed more than a technical refresh: an audiovisual ecosystem of light, sound and LED able to define the identity of the space and connect with a young, restless, travelling crowd.
The large LED wall became the main canvas. Instead of one loop, a programme: AI-generated pillars, each with its own art direction, scheduled to match the moments of the day.


